Everyone loves it, whether they know it or not

 

Sometimes lovelorn singing fruit is just what you need

 

Our chat with global CMO Billy Paretti

 

Today, cannabis markets are surging in popularity at a time when mental and physical wellness is top of mind for consumers. We’re already seeing the shifting vices; folks are straying from liquor to opt for cannabis and, in countries that have legalized medicinal cannabis, alcohol sales have dropped more than 12 percent. 

 

Fun stunt from AKQA in Brazil

 

It's a cardboard cutout of you, drink in hand

 

Anomaly pours another round in quarantine

 

Dynamic visual world courts younger drinkers

 
 
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