Whisky Sales Have Dropped By A Million Bottles In Half A Year

We don’t know whether to blame the gin hype, the new focus on sobriety, or horrible shot experiences in university putting us off whisky for life, but here’s the deal: Whisky sales in the UK have fallen by one million bottles in the past six months. And that, frankly, is unacceptable.

HMRC figures show 36.7million bottles were released for sale in the first half of 2017, down from 37.7million in the same period last year.

Why? Are our palates too muddied to appreciate the joy of whisky? Is whisky seen as an old man’s drink in need of some rebranding? Are we all too busy celebrating gin and prosecco to even give whisky a go?

We reckon it’s time for a whisky resurgence.



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