Wine Tourism as a Value Creator

Wine tourism is the flip side of winemaking for many wine regions and wine estates, so I was interested to read a blog post on wine tourism in New Zealand which makes the point that “overseas consumers of N.Z. wine are our future travelers”.

“It was estimated in 2008 that 177,700 international wine lovers visited N.Z. wineries and there were a total of just under half a million individual trips to a winery. In 2007-2008 international wine tourists stayed longer on average and spent on average $3,543 – this is higher than the average spend per trip for all international visitors ($2,710). Of all international wine tourists, 19% spent more than $5,000 on their trip in N.Z.,” the Tourism Industry Blog reported.