No one has ever tried to claim that Budweiser was a “modest” brand, but this might be the most overconfident move the beer company has ever made. Given the contentious state of our country’s politics, plus the upcoming Summer Olympics, Ricardo Marques, a vice president from Budweiser, has said this “may be the most American summer ever.” And you know what that means? Time for Budweiser to represent all things AMERICA.
The beer’s new tagline: “In your hands you’re drinking America.”
While the classic can stays the same, the Budweiser name has been replaced with America, because you know, nothing says America quite like Bud Heavy. The beer will keep this new name through the November election.
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