How legit is Walmart’s craft beer?

The Washington post reports that one of the biggest beer developments in the past 12 months is that Walmart now sells its own “craft” beer.

“Teresa Budd, a senior buyer for Walmart’s adult beverage team, says the company began to notice its craft beer sales growing a few years ago, especially compared with sales of mainstream domestic beers. The company put out an offer to suppliers around the country, seeking to produce an IPA, a pale ale, an amber ale and a Belgian-style ale, Budd says, because “those were the top four best-selling craft styles at the time.” After samplings and tastings, “making sure it’s exactly what we want,” Walmart began producing beer in “collaboration” with a company called Trouble Brewing in Rochester, N.Y.

The beers launched in six-packs and a 12-can variety pack in early 2016, and they’re found in 3,000 stores across 45 states. Budd says the response from consumers has been enthusiastic, and the line may expand with new or seasonal beers in the future.”


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