How to break out of your wine rut

Do you find that you drink the exact same thing every time you have a glass of wine? If so, you’re in a wine rut. We reached out to Ecco Adler, a manager at Manhattan’s Moore Brothers Wine Company to figure out how to try something new—but still enjoy what you’re drinking. Here are his tips on how to buy wine you’ll like, and what to look for.

First, a few ground rules…

#1. Forget Price
Just because one wine is more expensive than another, doesn’t mean it’s better. “Price is determined by all sorts of factors, including politics, the price of labor in the area and land values. Flavor isn’t one of them,” says Adler. Look at the grape and the region it was grown in first (see #2), then work within your budget.

#2. Look at the Label
No, I don’t mean how pretty it is. This is where you’ll find information about what grape you’re drinking, where it was grown and when it was harvested. If you know nothing about that stuff, that’s okay—read our guide below, start to keep track of the wines you like, and you might start noticing a pattern. When in doubt, do some internet research or move on to…


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