After five years of being switched off, Carlton Draught made a bold return to TV. CUB CMO Richard Oppy discusses the brand’s backflip, its new media agency and how the brand launched a successful TV s…
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After five years of being switched off, Carlton Draught made a bold return to TV. CUB CMO Richard Oppy discusses the brand’s backflip, its new media agency and how the brand launched a successful TV s…