On Father’s Day it’s likely that we’ll see social media feeds flood with throwback pictures and heartfelt messages even when Dad isn’t always on social media to see them. It’s a growing trend that millennials prefer to communicate on social media vs. in-person interactions, no matter the occasion. Stella Artois is reminding people to take their Father’s Day tribute beyond the newsfeed this year because these messages of love are most meaningful when delivered in real life.