It appears that flavored gins in a variety of hues are gaining popularity, with influencers posting their favorite cocktails in what appears to be every color of the rainbow on social media, making for a truly engaging and interactive experience. Whitley Neill South Africa, which produces seven amazing flavored gins, did some research and discovered the following.
It all starts with the diversity of tastes.
Traditional gin has a strong juniper flavor that some people may not like. Flavored gins, on the other hand, come in a variety of flavors, from fruity and floral to herbal and spiced. This variety appeals to a wider audience and gives gin lovers more options to find a flavor they enjoy. Whitley Neill’s Protea and Hibiscus is a smooth, floral gin with a purple hue that is made with protea and hibiscus flowers and is only available in South Africa.
The revival of cocktail culture has led to the increased popularity of flavored gins. Mixologists and home bartenders are constantly experimenting with new flavors and ingredients, and flavored gins add a unique twist to classic cocktails such as martinis, gin and tonics, and negronis.
Millennial and Gen Z Appeal
Millennials and Gen Z consumers are more likely to be interested in flavored gins because they offer unique and exciting flavor experiences.
Flavored gins are versatile and can be enjoyed in a variety of ways. They can be consumed neat, on the rocks, or in cocktails. This flexibility makes them suitable for a wide range of drinking preferences and occasions.
Craft and Artisanal Movement
The rise of craft and artisanal spirits has also contributed to the popularity of flavored gins. Smaller, independent distilleries have embraced experimentation with flavors, resulting in unique and locally inspired products.
Low-Calorie and Health-Conscious Choices
Some flavored gins are seen as lighter and more refreshing alternatives to other spirits. This appeals to health-conscious consumers who are looking for low-calorie alcoholic beverages.
While many things contribute to the complexity and uniqueness of each of Whitley Neill’s gin variants and so many others on the market, one element stands out as the foundation of its distinct character: botanicals.
Try this recipe using their Protea and Hibiscus variant sold exclusively in South Africa.
Whitley Neill Protea & Hibiscus cocktail
- 50ml Whitley Neill Protea & Hibiscus gin
- 200ml purple tonic
- 2 lemon slices
- Edible flowers (optional)
Add the gin to a glass with ice, top up with tonic and garnish with lemon slices and edible flowers.