In New Ad, Sprite Says The American Dream Forgot About Black America

?Black Americans woke up a long time ago and set out to make their own dream,? declares the spot from W+K that debuts during the BET Awards.


Watch The Newest Commercials On Tv From Wix, Jeep, Stella Artois And More

Jeep says that ?If you think about the last few months, maybe it?ll give us a new perspective.?

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How Brands Can Still Do Influencer Marketing During The Pandemic

Many marketers have put influencer campaigns on hold, but Procter & Gamble, L?Oreal, e.l.f. and Mount Gay are among those sticking with it and adapting.


Mekanism Picks Up Jose Cuervo Creative

Incumbent agency CPB parted ways with the company at the end of 2019.

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Pepsi Backs Star-studded Concert For Coronavirus Aid That Will Air On Major Broadcast Networks

Jimmy Fallon, Jimmy Kimmel and Stephen Colbert will co-host the concert curated by Lady Gaga.


Mindshare Deploys Private Marketplace To Drive Media Dollars To Lgbtq Publishers

WPP media agency launched the PMP with client SKYY Vodka, challenging a new age of digital censorship inadvertently created by 'exclusion lists.'


Sodastream Taps Bill Nye The Science Guy To Tease Its Super Bowl Ad

Popular children's show host hints that the brand is heading to Mars in teaser spot.


Pepsi?s Marketing Vp On Cardi B And The Soda’s New ?culture In, Brand Out? Approach

The unapologetic rapper 'manifests what we are trying to do with Pepsi,? Todd Kaplan says on latest Marketer?s Brief podcast.

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Watch The Newest Commercials On Tv From Amazon, Pepsi, Bud Light And More

Kansas City Chiefs quarterback Patrick Mahomes helps Amazon promote its Amazon Web Services (AWS) division.


Moon Landing’s 50th Anniversary Becomes One Giant Opp For Brands

Eleven efforts that recognize the marketing power of the Moon.

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