Mindshare Deploys Private Marketplace To Drive Media Dollars To Lgbtq Publishers

WPP media agency launched the PMP with client SKYY Vodka, challenging a new age of digital censorship inadvertently created by 'exclusion lists.'

 

Sodastream Taps Bill Nye The Science Guy To Tease Its Super Bowl Ad

Popular children's show host hints that the brand is heading to Mars in teaser spot.

 
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Pepsi?s Marketing Vp On Cardi B And The Soda’s New ?culture In, Brand Out? Approach

The unapologetic rapper 'manifests what we are trying to do with Pepsi,? Todd Kaplan says on latest Marketer?s Brief podcast.

 

Watch The Newest Commercials On Tv From Amazon, Pepsi, Bud Light And More

Kansas City Chiefs quarterback Patrick Mahomes helps Amazon promote its Amazon Web Services (AWS) division.

 

Moon Landing’s 50th Anniversary Becomes One Giant Opp For Brands

Eleven efforts that recognize the marketing power of the Moon.

 

Pepsi Plans To Test Out Selling Water In Cans

The move comes amid an industry-wide backlash against plastic

 
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Watch The Newest Commercials On Tv From Best Buy, Mcdonald?s, Sprite And More

McDonald?s serves up another in its series of ?Black & Positively Golden? commercials.

 

Cannes Lions’ Homestretch. Plus, Sprite’s New Approach: Thursday Wake-up Call

 
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Coca-cola Brings Back New Coke In Partnership With Netflix?s ?stranger Things?

The beverage giant celebrates its biggest marketing blunder.

 

Remembering Doris Day And Her Influence On Music In Advertising

Doris Day died Monday at 97 years old. Here are some brands that have featured her music in their campaigns.

 
 
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