The Kraken Rum Hires Eleven As Aor After ‘creative Sprint’

The San Francisco shop takes on the fast-rising rum brand known for its sea creature imagery.

 

Watch The Newest Commercials On Tv From Sodastream, Cadillac, Olly And More

Cadillac celebrates ?the audacity of Blackness.?

 

A Look Back At Coke And Pepsi Super Bowl Hits, From ‘hilltop’ To ‘chimps’

With the cola giants sidelined this year, here's a review of their Big Game triumphs.

 

Corona Beer’s 30-year-old Christmas Ad Takes On New Relevance In Social Distancing Age

The brand celebrates the 30th anniversary of ?O Tannenpalm? with some new twists.

 

Behind Hendrick’s Gin’s Quirky Ad Approach

Harvey Purchese, senior VP of marketing at liquor marketer William Grant & Sons, on the 'Hendrick's High Wheel' and other stunts.

 

In New Ad, Sprite Says The American Dream Forgot About Black America

?Black Americans woke up a long time ago and set out to make their own dream,? declares the spot from W+K that debuts during the BET Awards.

 

Watch The Newest Commercials On Tv From Wix, Jeep, Stella Artois And More

Jeep says that ?If you think about the last few months, maybe it?ll give us a new perspective.?

 

How Brands Can Still Do Influencer Marketing During The Pandemic

Many marketers have put influencer campaigns on hold, but Procter & Gamble, L?Oreal, e.l.f. and Mount Gay are among those sticking with it and adapting.

 
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Mekanism Picks Up Jose Cuervo Creative

Incumbent agency CPB parted ways with the company at the end of 2019.

 

Pepsi Backs Star-studded Concert For Coronavirus Aid That Will Air On Major Broadcast Networks

Jimmy Fallon, Jimmy Kimmel and Stephen Colbert will co-host the concert curated by Lady Gaga.

 
 
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