How One Beer Company Is Ditching Plastic Six-pack Rings

Carlsberg six-packs will now be held together with an innovative new glue, which will dramatically reduce the brewery’s plastic use.


Heineken’s New Brand Strategy Will Definitely Not Leave You Guessing

Global senior brand director Gianluca Di Tondo explains why they’re ditching taglines and changing their approach to attract young people around the world.


Are You Ready To Drink Budweiser Beer Aged With Jim Beam Barrels?

Copper Lager is aged in bourbon barrels and part of Bud’s ongoing push into the premium market.


John Legend opens up about how making wine is like making music

How do you come down from the high of performing in concert for thousands of adoring fans? One option available to John Legend is: with a glass of wine straight from his own collection.


Pepsi’s New Shape Of Water Is A Product Called Drinkfinity

PepsiCo broke from its typical R&D process to create this pod-and-bottle system for flavored water.


Heineken Still Hasn’t Recovered From Chance The Rapper Calling Its Ad Racist

If you’ve ever doubted the needle-moving power of Twitter influencers, pour one out for Heineken. The Dutch beer brewer suffered a significant dip in consumer sentiment after one of its commercials


Heineken Just Put Out The Antidote To That Pepsi Kendall Jenner Ad

Two strangers with polar opposite views meet in this Heineken ad, which gets political in a way that Pepsi would do well to consider next time.


Meet The World`s Youngest Rum Master

Jassil Villanueva Quintana is a maestra ronera, Spanish for rum master. In the world of spirits, they play the alchemist responsible for coaxing the fermented liquid into a blended libation that is a pleasure to drink.

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