An interview with WildlifeDirect CEO and Kenyan Conservationist Dr Paula Kahumbu was undertaken as part of the campaign. Amarula in partnership with WildlifeDirect has launched a new ‘Don’t Let Them Disappear’ campaign to raise awareness on World Elephant Day (12 August). The campaign has been introduced in various markets worldwide including duty free, the United States, South Africa, Canada, Brazil and Germany and is part of the brand’s huge elephant conservation effort. An interview was undertaken with WildlifeDirect CEO and Kenyan conservationist Dr Paula Kahumbu as part of the campaign. This weekend, multiple life-sized elephant ice sculptures will appear in key cities such as Johannesburg, Toronto and Sao Paolo. The melting of these elephant ice sculptures will symbolise the disappearance of elephants and raise mass awareness as people witness their disappearance. Spectators are encouraged to join the experience and spread the message on social media using the hashtags