The African elephant is on the brink of disappearing- the latest wildlife census information puts the number of African elephants living in the wild at around 400,000. For many this fact seems far removed from their daily lives, but for those living in Africa, the reality is unimaginable.

As it crests at an all-time high in terms of global sales, Amarula is set to be refreshed with a nuanced new look that highlights the brand’s sophisticated but exotic positioning.