#brandfocus: Vriesenhof ? Turning A Product Into A Brand

by Sabrina Forbes. Vriesenhof and 3Verse are bringing fun and playfulness back to an industry notorious for taking itself too seriously.


Letting Creativity Lead ? New Md, Goals For Publicis Machine

by Carey Finn. Former ECD Gareth McPherson has taken on a dual role ? and he has big plans.


#agencyleaders2018: The One To Watch In South Africa In 2019!

by Herman Manson. Today we reveal the South African agency from which great things are expected this year!


Hermaneutics: Adland In Review ? Restructuring After Industry Shakeout

by Herman Manson. Having initially failed to adapt internally to the rapidly changing agency environment, ad agencies are being forced to restructure.


The Power Report: Schweppes Raises The Bar ? Will Coke Follow?

by Megan Power. What Schweppes has successfully done is own up to its blunder publicly and fix it. Now Coca-Cola needs to do the same.


#campaignradar: Watch Kitty Phetla In Whisky-as-art Ad

Mirum?s new campaign James Sedgwick Distillery?s Three Ships Whisky, which reflects the brand message of ?Made Exceptional. Made Here?, begins with ballerina Kitty Phetla elegantly floa?


2018 Assegai Awards Finalists

The DMASA Assegai Integrated Marketing Awards has announced its 2018 finalists and winners will be announced at a gala evening on Thursday, 8 November 2018, at the POLO Room in Inanda, Sandton. Thi?


All The 2018 Amasa Award Winners

The 2018 AMASA Awards winners were announced last night, Wednesday, 10 October 2018, with sports management consultancy, Playmakers, named the inaugural Agency of the Year and overall Roger Garlick?


Poison City Brewing Launches Cannabis Lager

Durban?s Poison City Brewing is launching Durban Poison Cannabis Lager, which contains no THC (the primary psychoactive ingredient in cannabis that delivers the ?high?) but is brewed with hemp oil ?


Carling Black Label Rethinks Representations Of Masculinity

Carling Black Label has launched a new ad across all major television stations and social media platforms, asking, ?What does it mean to be a man?? The protagonist of the commercial, played by well?

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