Stout lovers can now enjoy a Guinness without worrying about the effects the beer might have on their health.
Diageo has unveiled an alcohol-free Guinness stout for the UK market.
Produced at Guinness’ St James Gate brewery in Dublin, the de-alcoholised beer comes in at 0.0% ABV and contains 16 calories per 100ml. It took them four years to develop Guinness 0.0.
Non-alcoholic and low ABV beers have become increasingly popular over the past couple of years, especially amongst youngster. Big brewers Heineken and Carlsberg both reported an increase in sales after launching alcohol-free versions of their own flagship beer labels.
Booze-free drinks, in general, are seeing bumper growth, with brands like Seedlip, the world’s first non-alcoholic distilled spirit, infiltrating the sober conscious cocktail industry.
The Irish beer giant has a record for setting trend. In 2019, Guinness become the latest beer brand to ditch plastic packaging.