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Vodka Market: Key Emerging Trends & Demand


Diageo Opens North America Hq In New York

Smirnoff vodka owner Diageo has created 350 new jobs with the opening of its relocated North American headquarters at New York?s World Trade Center


Nemiroff Shakes Up Vodka Category In Tr

Ukrainian vodka brand Nemiroff was featured as the third highest-ranking vodka brand in travel retail in a compilation of the top 100 travel retail spirits brands


Smirnoff: Rebel Without A Cause?

Vodka brand's latest campaign did not score highly in Adwatch. Why?


Smirnoff Ice Partners With Luxury Home Goods Brand Cremsiffino To Create Must-have Gifts For This Year’s Holiday Gift Exchange

/PRNewswire/ -- Dare to gift the unexpected to family and friends this holiday season! Today, Cremsiffino, the premium imported home goods brand and Smirnoff...


Top 10 Spirits Marketing Moves In November

Last month's top marketing moves saw David Beckham star in a series of documentary-style adverts for Haig Club whisky, while vodka brands Grey Goose and Smirnoff unveiled festive campaigns


Fake Vodka That Can Cause Blindness And Death Found In Fife Shop And Pub

Drinkers have been warned to stay safe this festive season after potentially lethal fake vodka was discovered on sale in Fife.


Marketing Daily: Smirnoff, Laverne Cox Team Up Again For Holiday Campaign

Cox fronts ads in which she's hosting a lavish party awash with vodka cocktails.


Smirnoff Recruits Laverne Cox For Christmas Campaign

Diageo-owned Smirnoff vodka has once again partnered with Orange is the New Black star Laverne Cox to launch a festive advertising campaign


Cheers To Not-so-silent Nights: Smirnoff And Laverne Cox Deck The Halls With Cocktails And Mischief In New Holiday Campaign

NORWALK, Conn., Nov. 4, 2019 /PRNewswire/ -- 'Twas the night before the Holidays, all of us and Laverne, With all the cocktails chilling and mischief at every...