Rum has had a bad rap for failing to keep pace with premiumisation seen in other categories. But producers are proving they have the skills and innovation to make them just as worthy of premium price
Jameson whiskey owner Irish Distillers has become the latest drinks producer to launch a podcast, titled A Story of Irish Whiskey
Diageo-owned Gordon?s Pink gin has broken the million-case barrier in under two years after selling 1.21m nine-litre cases in 2018, according to IWSR figures
William Grant & Sons-owned spiced rum brand Sailor Jerry has launched its first line extension, called Savage Apple
Milk-based vodka brand Black Cow has launched its first flavoured line extension, which has been made with leftover and misshapen strawberries
Bartender Salvatore Calabrese has launched his latest menu for The Donovan Bar at luxury London hotel Brown?s, which features cocktails inspired by 1960s icons
Icelandic vodka brand Reyka has partnered with the National Audubon Society to launch its Adopt-a-Puffin scheme to support the protection of puffins around the world
Alcohol brands ?need to rethink? how they market to men, with adverts portraying ?old fashioned? and ?toxic? views of masculinity, according to a new study
