Nic Kostouros is the integrated creative director of South African agency Promise, which uses insights and data to drive their creative work for major brands. He shares how his team drew inspiration from simple marketing tactics to solve a socioeconomic problem for Castle Lite in Tanzania.


Africa’s biggest premium beer brand, Castle Lite has launched a new campaign that seeks to inspire consumers to have the confidence to own every moment and Stay in the Game with Castle Lite.


Africa’s biggest premium beer brand, Castle Lite, has launched lab-tested secondary packaging that will keep consumers’ beer extra cold for three hours without the use of ice after refrigeration.


The South African Breweries (SAB) and AB InBev Africa are giving consumers more choice and a smarter drinking option with the introduction of the first alcohol-free beer to be brewed in South Africa.