Nic Kostouros is the integrated creative director of South African agency Promise, which uses insights and data to drive their creative work for major brands. He shares how his team drew inspiration from simple marketing tactics to solve a socioeconomic problem for Castle Lite in Tanzania.

 

Castle Lite has announced that its `Cold Tracker` device, which tracks and advises on where the coldest beer is available, has won two Lions at Cannes. The awards include a Gold for the use of real-ti

 

South Africa may have bagged just a clutch of awards at this year?s pre-eminent awards show for marketers, but it?s a case of quality, not quantity.

 

Promise Group led the way for South Africa at The One Show Awards of 2021...

 

Africa’s biggest premium beer brand, Castle Lite has launched a new campaign that seeks to inspire consumers to have the confidence to own every moment and Stay in the Game with Castle Lite.

 

The Beer Association of SA says tax relief is the least the government can do to help its members, whose businesses have been devastated by the three bans on alcohol trading.

 

Castle Lite has celebrated the success of its award-winning `Cold Tracker` campaign that was launched in Tanzania. The campaign`s aim was to solve a business problem being that, on average, three out

 

Soaring temperatures in the Northern Cape and Tweeting about the sombre December mood could win you a six-pack of beer.

 

The discounts aren't show-stopping, but you can find a reasonable saving on some beer, whiskey, and wine.

 

Castle Lite has announced the launch of its `#UnlockSummer` campaign. Castle Lite will `refresh Mzansi` every time Hotazel, one of the hottest towns in South Africa, reaches temperatures of 35 degrees