“Whisky cannot be up your bum, it’s got to be fun” was the mission statement of advertising Mad Man and magazine publisher Shayne Dowling as he launched a new glossy whisky title on the unsuspecting SA market at Bascule Bar in the up-market Cape Grace hotel last night. A market which has doubled in size in the last decade (chiefly at the expense of brandy) according to Spar drinks exec Ray Edwards who was hailed as “patron” of the project and who will take 6000 of the 11 000 print run for his nearly 500 Tops at Spar outlets with a turnover nudging R3 billion.

w13 Whisky, not up your bum

Ray and Shayne

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< Thursday 27 January 2011 >

Whisky, not up your bum

“Whisky cannot be up your bum, it’s got to be fun” was the mission statement of advertising Mad Man and magazine publisher Shayne Dowling as he launched a new glossy whisky title on the unsuspec

 

The Final Countdown!

by Werner ElsWhoever deemed winemaking to have a romantic connotation was right in many ways but also very wrong in others. This space is my electronic notebook into which I will pour my experiences,

 
 

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