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Marketer's Brief has news on a Hendrick's Gin giant cucumber stunt that sunk, and how brands are pushing canned wine.

Hendrick?s Gin has expanded its gin portfolio with the release of ?Midsummer Solstice?, a small batch, limited-edition gin by Hendrick?s master distiller...

The Love campaign ? which includes activations before and after Valentine?s Day ? is running at key airports in the UK and Europe, and selected locations in the Middle East and Asia.

Hendrick?s Gin has launched an unusual Valentine?s Day promotion which seeks to replace the commonplace and cliched rose with a cucumber. Created by Iris Singapore, the promotion riffs on the brand?s

Valentine’s Day is around the corner and the Radisson Blu is ready with two unique offerings for a lover’s day/night out.

Orbium is a new gin that builds on Hendrick?s Gin?s penchant for the peculiar. Orbium, previously only available in limited amounts in the United Kingdom, is now available in the United States (also i

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NEW YORK – Hendrick’s Gin is pleased to expand its taste continuum with a limited-edition US arrival known as Orbium. Orbium is distilled in exceedingly small batches and has a limited window of e