Mads Mikkelsen stars in the brand's first global spot, from Grey Europe.
A film by Crispin Porter Bogusky London talks up Scottish brand's history.
Synesthetic stunt from AKQA shows how sound can alter the senses.
The brand will have a new creative agency model with Publicis Groupe and consolidate global media with Dentsu.

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The new initiative acknowledges the interdependence between conservation and community support.
Parent company Pernod Ricard is giving all U.S. employees the day off on Election Day.
With down-to-earth humor, agency Humanaut flaunts Bonterra's eco-friendly practices.
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