You Can Now Buy Patrón Tequila With A Swipe On Instagram

In partnership with social video commerce company MikMak, Patrón is the first brand to sell liquor on Instagram.


Smirnoff Embraces Its Wild Backstory With ‘infamous Since 1864′ Global Ad Campaign’

72andSunny crafts the brand?s first worldwide ad push in 25 years


Wieden + Kennedy Made Adorably Quirky Sprite Ads To Help Commuters Unwind In Rush Hour

The digital outdoor spots were made to feel ?like a sip of Sprite? for Brazil?s gridlocked motorists and transit riders.


Eat A Rum Ham While Watching It’s Always Sunny In Philadelphia

Dietz & Watson teamed up with Sailor Jerry Spiced Rum on the sitcom’s iconic snack.


A Grocery Exec’s Hunting Trip Inspired The Name For A Still-famous Kentucky Bourbon

On the venerable old spirit that’s become surprisingly trendy again


For Rugby World Cup, Heineken Celebrates Those Of Us With No Clue What’s Happening

Just go with the crowd, advises this relatable ad from Publicis.


Fanta Taps Snapchat’s Marker Tech Ar Lenses For Its ‘it’s A Thing’ Campaign

Filters and sticker packs are available for four popular flavors.


The Trendy Reason Why Jetblue Just Switched From Coke To Pepsi

Two New York-born and based brands have joined forces to give the people what they want.


Bacardi Has ‘hacked’ Youtube’s Fast-forward Feature To Create A Djing Platform

The brand’s latest video doubles as sound-mixing software.


Kellogg Releases Cheese Cracker and Boxed Wine Combo

Most sommeliers will tell you that there is a wine for everything. While there’s never really been a reason to question the boundless possibilities of blessed vino, there is one recent partnership that puts that theory to the test with a new spin on wine and cheese.

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