Corona is dropping TV from its launch strategy for its latest mid-strength beer, instead opting to invest $4 million in out-of-home, digital and radio.

Corona has a new low calorie premium light beer and is expanding a beer targeted to Hispanics.

Constellation Brands Inc reported fourth-quarter sales and profit on Thursday above Wall Street estimates, driven by strong demand for its Corona and Modelo beers and premium wines.

Developed with the community, the Corona Familiar campaign promotes the beverage's expansion from 32-ounce to new 12-ounce bottles. Extra ads express Spanlish messages.

Those who love their cerveza served with a zesty wedge of lime will be able to pair their cold Corona with a zesty wedge of Corona Extra branded lime. Constellation Brands has granted Earth Source....

First Line Extension for Corona in 29 Years

Corona Premier has fewer calories and carbs than Corona or Corona Light.

As Americans pay more for natural dog food, organic macaroni and cheese and small-batch tequila, beer companies say light beer drinkers want an upgrade, too.

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Corona and Dos Equis lovers made Mexico the supplier of more than two out of three imported beers in the U.S. last year.