The brand had the misfortune of having the product name on packaging and in social media associated with the coronavirus. Here?s how it played out on Twitter.
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The direct-to-consumer trend attracted another big name this week, as Corona beer's parent firm, Constellation Brands, acquired Gary Vaynerchuk's Empathy Wines.
Despite undefinedfears that consumers might shun Corona beer because it reminds them of coronavirus, the brand reported growth in key metrics.
The court noted, ?It appears the plaintiff's statutory and commercial interests will get jeopardised if an interim injunction is not granted in its favour.?
Mexican manufacturers of Corona beer had approached Delhi High Court saying the ad was in 'bad taste' and demanded over Rs 2 crore in damages.
Brands can generate love and loyalty, even in a crisis, through building equities and visual triggers, as Corona has unexpectedly discovered.
As we?re all self-isolating and staying home, we?re preparing more meals for ourselves. Some do this every night and are old pros; others may be feeding ...
It is well-established that a brand consists of much more than just a name, but we must still acknowledge that the name of a business goes directly to the heart of its identity...
U.S. inventories of the company?s imported Corona and Modelo beers will run out, because the Covid-19 pandemic has halted brewing in Mexico.
