Mast-jagermeister Signs New Nhl Sponsorship Deal

Mast-Jagermeister has extended the sponsorship arrangement between its namesake liqueur brand and the US National Hockey League.


A Legacy Of Luxury: How Cognac Heir Kilian Hennessy Built His Perfume Empire

Kilian Hennessy, the master of scent behind his namesake brand and the heir to the Hennessy dynasty, tells us how his sensory journey with fragrances began

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Singapore Researchers Have Developed The World`s First Booze Made From Tofu

If you’re looking to get a new kick from your weekend tipple, how about something boozy made from tofu?


What to drink with Ramen #noodleday

Having started out as everyday fare in Japan, ramen has become a cult food around the globe. Even prisoners has caught onto the ramen craze.


UK`s first sake brewery to open in East Cambridgeshire

A ground breaking ceremony like no other has been held at the construction site of the UK’s first sake brewery in East Cambridgeshire.


Why the Japanese serve sake in tiny cups and why you should use a wine glass

New Yorker Timothy Sullivan had an epiphany a decade ago when he tried his first sake. It’s led him to spend the last decade as an evangelist for the Japanese drink made from fermented rice, running his own website, and becoming a “Sake Samurai”.


Sophisticated sake going mainstream

Forget the sushi! Anyone for sake and spaghetti? Or a burger and sake?


Top 10 Alcohols

WatchMojo count down the top ten alcohol types of all time.


Wine holds off Beer as most Googled Alcohol Beverage of 2014

It’s been a long year of hard drinking and I’m sure we will all end strong with the festive season upon us. Yes the finish line is in sight, so dig deep, down your glass and pour another damn Chardonnay.


The world`s most alcohol friendly countries.

Alcohol usage is frowned upon by people in many of the predominantly Muslim countries. But a recent survey by PewResearch revealed  two-in-ten or fewer in Japan, Britain, Canada, Australia, Germany, the United States, Poland, and France say it is morally unacceptable.