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Patrón Goes Virtual For The ‘super Bowl Of Tequila’

This year, the Bacardi-owned brand is enlisting bartenders and restaurants to help consumers celebrate Cinco de Mayo at home.

 

Cinco De Mayo In Place

Margaritas and a recipe roundup of more than a dozen delicious dishes make it easy to celebrate at ?su casa."

 

Spirits Initiatives Championing Sustainability

From single-use plastic to endangered species, the spirits sector has made great strides when it comes to saving the planet through bold campaigns centred on sustainability. Here, we present 10 initia

 

Harvey Nichols Teams Up With Patron To Launch Anejo Tequila

Harvey Nichols has teamed up with Patron to create its own Anejo Tequila. The bottle, which is exclusive to Harvey Nichols, is the first single cask...

 

Harvey Nichols Teams Up With Patron To Launch Anejo Tequila

Harvey Nichols has teamed up with Patron to create its own Anejo Tequila. The bottle, which is exclusive to Harvey Nichols, is the first single cask...

 

Patrón Donates $1 Million To Help The Restaurant Industry And Its Workers Amid Covid-19

The money will go to three non-profits that benefit the bar and restaurant industry.

 

Top 10 Spirits Marketing Moves In February

Last month's top marketing moves included The Rock's first ad for Teremana Tequila, Courvoisier Cognac's Chicago activation with rapper Pusha-T and Canadian whisky Crown Royal's capsule collection

 

Spirit Master: Patrón Reposado Tequila

As National Margarita Day approaches this Saturday, we explore an acclaimed Tequila that would be perfect for recreating the classic drink

 

Tequila And Mezcal Brands To Watch In 2020

The growing popularity of Tequila has attracted endorsement from stars such as Rita Ora and Dwayne 'The Rock' Johnson, while a number of big players entered the mezcal market in 2019. We predict the b

 

Patrón Tequila Sells A Bottle For Up To $7,500 — here’s Why The Brand Is So Expensive

A bottle of Patrón Tequila is expensive because it's made from 100% agave tequila in small batches through a traditional, handcrafted system.